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Business Dance Dance and Social Media

Rule #1

I’d be lying if I said I didn’t feel a gut punch every time someone unsubscribes from my email list. Oh no! They don’t like me anymore!

If you head over to the Dance Teacher Network on Facebook, you read about a lot of disappointment having to do with students leaving, many times on unfriendly terms with mean-spirited texts and emails.

Even if the aforementioned unsubscribers came to my studio only once or twice, or came to my festival 4 years ago, it doesn’t change the gut punch factor.

Sometimes people do just need to move on. This place wasn’t the place for them. Rule number 1 if this is you: be cool. This means leave respectfully. Frame complaints as a solutions. Frame negatives as positives. Act with integrity without sugarcoating or euphemizing.

It’s questionable etiquette to post about how amazing the new studio is or to air grievances about a studio with which there was a falling out. Moreover, it’s not relevant to most people reading it. Read: we don’t care.

Dance studios are not AT&T. We run our small businesses with a fervent passion. Everything we do comes personally from us. The AT&T rep on the line isn’t really “sorry for your frustration.” We can’t all get along all the time, but no matter what, be cool.

By Denise Caston-Clark

Hi! I'm Denise Caston-Clark, a professional dancer, choreographer and dance educator. I am a former Radio City Rockette and currently direct Tap Dance Detroit and the annual Motor City Tap Fest.

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