Everyone can now know what we think about everything, should we choose to share it. There are no longer gatekeepers between us and our audience.
When something happens in our industry that we don’t like, the first instinct is often to take to social media.
“Everyone must know what I think about this.”
What’s the goal, really? What will change if everyone knows how much I dislike something or how against it I am? Will everyone all of the sudden start to do things differently? Will 500 people I don’t know give me life changing advice when they can’t really see it from the inside?
These exchanges very often turn into arguments that nobody ever wins, or mountains of advice and opinions from people who really don’t know us.
If we want to make change, truly meaningful change, we make culture by starting with the people right around us. This is our group, and our group does it like this.
When the impact starts small, it ends up much greater.