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Wait for it

We see it often. A colleague opens a new space and it’s immediately packed with people (these days, in a limited capacity). What?! How are they open for a week and packed like that?

What if you’re not one of those immediately popular businesses, artists or entities? You start with one client or supporter, then two, a few more… Some stick with you, some disappear.

The ones who stay come for you. They like what you’re about, what your process is, how you designed your program or your work. Little by little, more of those people walk in your door. You’re not afraid to try things because they are there for you and your realness. It’s ok to say, “Hmm that didn’t work. Let’s try this.” And your true fans are there for it.

You might not get that rush of 100 people at your door on the day you open in your shiny newness. The ones that are meant for you will find you, one by one.